Jason Troyer
SpecialityGrief Psychologist
Grave Concerns, Bold Solutions: 5 Steps Toward Cemetery Renewal.Once revered, cemeteries are now increasingly overlooked by the communities they serve. This trend won’t be reversed with traditional sales strategies, AI, or outdated marketing approaches. Instead, we must return to our roots, but with a modern twist. Thankfully, cemeteries have several unique ‘super powers’ working in their favor. In this presentation, Dr. Jason Troyer will describe 5 strategies cemeteries can use to revitalize themselves and remain relevant in their communities.
Dr. Troyer holds a bachelor’s in psychology, master’s in counseling, and PhD in counseling psychology. He was a psychology professor at Maryville College for almost 15 years and now helps funeral homes & cemeteries connect with their communities. As a part-time employee at a funeral home/cemetery combo, his experience provides him with both the insight of the bereaved and the challenges faced by funeral or cemetery owners. www.jasontroyer.com
